If you have a brick and mortar store then there are certainly ways to use the internet to drive more traffic to your store. If you havent used internet marketing yet, then you are falling behind. Over the past decade marketing your business has changed from the yearly yellow pages we used to get in the mail to online marketing.
With the progress of ongoing mobile users, this is more relevant to businesses than ever before.
Ways you can increase actual foot traffic to your brick and mortar store.
Develop an optimized web site.
Bill Gates said it years ago when he said in the future there will be two kinds of businesses. Those on the internet and those who go out of business. Cost for a well developed web site is much more affordable today than many years ago. Its time to get your actual business on the internet.
Social Media Marketing
If you are using Facebook you are already social media marketing. Use it for your business. Keep your private life separate from your business life on social media web sites.
Google is definitely tied to SEO marketing. The more you learn how to use this in marketing from your web site the more you will have better SEO ratings. See how to get started with Google+
If you have a business FOR other businesses, this is where you need to be. Collaboration with other businesses, networking with others to offer services for locals and abroad.
Mobile friendly web sites are a must as a web site changes according to the mobile device your viewers are looking at. Google recently announced that web sites that are mobile friendly will gain higher rankings as they are in compliance with mobile application users. Since things have changed in the past couple of years, it is best to have your site updated to mobile friendly versions in the very near future. Those who have mobile friendly version will rank higher in search engine results on mobile devices.
List your business and specials on free classified directories, like Craigslist to drive more traffic back to your site. Dont forget to include a link back to your web site. Include the address to your business on CL as well.
Local Deal or Coupons
Use your site to create local deals for people who visit your place of business or who order from your online shop. This could be free shipping, 20% discount coupon, to get a free hot dog for stopping by. Make your web site work for your business.
There are many many business directories online to list your business. Take time (half a day) and do searches for local business directories in your area and get listed.
Exchange of links
Exchange of links from other web sites is also a way to drive more business to your site, however make sure that business is relevant to your site content. If you sell bird seed, make sure your exchange of links are on sites that are relevant to birds, feeding of birds, wild birds, etc. Dont be afraid to ask to exchange links with other site, most of them like to exchange links.
Hopefully following some of these tips will add and boost traffic to your actual store. it will drive more traffic to your site, which is what you want to boost search engine rankings.